Case Study

Salem Lutheran Church & School

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Objective

Salem Lutheran Church & School faced the unique challenge of presenting a cohesive online presence for both entities. The objective was to strike the right balance, enhance engagement, and boost admissions for both the church and the school.

Challenges

Salem Lutheran Church & School needed a website that could effectively represent both entities while maintaining a cohesive online presence. The challenge was to strike the right balance between the two and create a website that catered to the needs of both churchgoers and prospective students and parents.

Solution

To address the Family Dental Centre’s challenges and meet their objectives, Optume developed a comprehensive digital strategy, including the following solutions

Website Redesign and Optimization

  • Optume redesigned the website with separate sections for the church and school while maintaining a cohesive theme.
  • The website was optimized for user experience, with intuitive navigation and a focus on community involvement.

Content Development and Optimization

  • Engaging content was created for both the church and school sections, effectively communicating their unique offerings and values.
  • The website's content was optimized to attract and engage both churchgoers and prospective students and parents.

Admissions Boost Strategies

  • Optume implemented strategies to boost admissions for both the church and school, including clear calls-to-action and engaging content.
  • The website became a central hub for the community to connect with both entities seamlessly.

Outcome

The implementation of Optume’s comprehensive digital strategy resulted in significant improvements to Salem Lutheran Church & School’s online presence and performance

Increased Online Visibility and Engagement

  • The redesigned website successfully struck the right balance between the church and school, resulting in increased engagement for both entities.
  • Admissions received a significant boost, and the website became a central hub for the community to connect with both entities seamlessly.

Cohesive Online Presence

  • The website effectively represented both Salem Lutheran Church & School, maintaining a cohesive online presence while catering to the unique needs of each entity.
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