Case Study

Establishing Online Authority for an Oral Surgery Specialist in Virginia


An oral surgery specialist in Virginia aimed to establish a strong online presence to showcase expertise and attract patients. The objectives included increasing engagement, building authority, and generating leads through the official website.


The oral surgery specialist’s previous website did not effectively showcase their expertise, services, and patient outcomes. The site lacked modern design elements, user-friendly navigation, and clear calls-to-action, resulting in missed opportunities for lead generation and brand positioning.


To address the oral surgery specialist’s challenges and meet their objectives, Optume developed a comprehensive digital strategy, including the following solutions

Website Redesign and Optimization

  • Optume redesigned the oral surgery specialist's website with a focus on modern design elements, user-friendly navigation, and clear calls-to-action.
  • The website was optimized to effectively showcase the specialist's qualifications, services, and patient outcomes.

Content Development and Optimization

  • Engaging content was created and optimized to effectively communicate the specialist's expertise, services, and successful patient outcomes.
  • The website's content was optimized for search engines to improve visibility and attract organic traffic.

Local SEO Optimization

  • Local SEO strategies were implemented to improve the oral surgery specialist's visibility in local searches and attract potential patients in Virginia.
  • The website was optimized for local keywords, business listings, and map listings to improve local search rankings.


The implementation of Optume’s comprehensive digital strategy resulted in significant improvements to the oral surgery specialist’s online presence and performance

Increased Online Visibility and Engagement

  • The redesigned website attracted more organic traffic and engaged visitors with compelling content and user-friendly navigation.
  • The website's local SEO optimization improved visibility in local searches, attracting more potential patients in Virginia.

Enhanced Authority and Trust

  • The website effectively showcased the oral surgery specialist's qualifications, services, and successful patient outcomes, building authority and trust with potential patients.

Improved Lead Generation and Conversions

  • The website became a powerful lead generation tool, attracting more potential patients and converting them into satisfied patients of the oral surgery specialist.
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